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Customers Demand Locally-grown Food
May 17, 2007 4:50 PM

To offer customers the lowest prices, U.S. food retailers need to buy in volume, and that often means turning to producers who are thousands of kilometers from where shoppers fill their grocery carts. But as consumers grow more concerned about fossil fuel consumption and sustainable agriculture, they're demanding more locally grown food on their store shelves. And some retailers are responding. Reporting on how this trend is taking hold in Colorado, here's Shelly Schlender.