Underwriting / Program Sponsorship

Market Your Business to Well-Educated, Affluent Listeners

Underwriting is a form of marketing that has a strategic advantage over other media; it delivers your message without advertising language in an uncluttered environment.  

91.5 KRCC’s listeners identify with the businesses and organizations that support their favorite radio station—and therefore choose to do business with you.

Underwriting creates goodwill because your business is seen as supporting a valuable community asset and resource.

91.5 KRCC offers a variety of opportunities for your business or organizational support:

  • 14-second on-air underwriting announcements; 8 wk/year minimum
  • Corporate challenge grants during a variety of membership events
  • 300 x 250 tile ads on the krcc.org website
  • 728 x 90 banner ad on the krcc.org website
  • Special event sponsorships, such as for the annual Blues Under The Bridge festival
  • Display ads on 91.5 KRCC’s Mobile App

When your business or organization becomes a 91.5 KRCC on-air underwriter, your business name and message will reach over 75,000 potential customers weekly (Nielsen SP17). Your message will be heard loud and clear in an environment free of commercial noise, plus your business is associated with the strong nation-wide brand of NPR. Join the many other business and organizations that are benefiting from their 91.5 KRCC marketing plans.

91.5 KRCC was voted Best Radio Station for Business by the Colorado Springs Business Journal 2017 poll.

91.5 KRCC reaches over 20,000 square miles of Southeastern Colorado:

89.1 FM – KECC, La Junta
88.5 FM – Westcliffe & Gardner
89.7 FM  –  KCCW-FM - Woodland Park
89.9 FM – Limon
90.1 FM – Manitou Springs
91.7 FM – KCCS, Trinidad & Raton, NM
91.5 FM – KRCC, Colorado Springs & Pueblo; Hartsel, Lake George & Divide
95.5FM - Lake George
95.7 FM – Salida, Buena Vista, Villa Grove, Saguache, Guffey, Howard, Cotopaxi and more
105.7 FM – Canon City

For more information and a proposal to fit your marketing goals, please call or email:

Jeanette Hohman   719-473-4801 ext. 13   jeanette.hohman@coloradocollege.edu